It is the soap opera of technology. The PC wars have been raging for years. Is it Mac or PC? Windows or OSX? Steve Jobs or Bill Gates? As computing converges with home entertainment, the trials get a lot more interesting.
The game has changed in recent years. Apple has once again become a formidable hardware company with the explosion of the iPod. Now they drop long-time partner, IBM, as a provider of chips, and switch the Mac platform to Intel. That makes Bill Gates a less sexy enemy for Apple until you consider that Apple is also poised to be the greatest thing to ever come to your living room with its iTunes TV deals. And we all know about Bill Gates and his desires for your living room. He had to spend enormous amounts of cash in developing the Xbox and Xbox 360 with the hopes of being the living room hub, only to potentially get beat out by a company that went for your living room from both sides with the Mac Mini AND a software application/store in iTunes.
Also, in bringing Intel into the fold for Apple, Dell is now in the sights of Steve Jobs. Their uneasy war of words has heated back up of late.
Nine years ago, Michael Dell said the following of Apple.
More recently Apple surpasses Dell's market value in the stock market and Jobs claims that Michael Dell should eat his nine year-old words. Mac fanatics kneel before their god and giggle at their view from atop this new high.
Speaking of Dell, they are struggling with the fact that low-end PCs don't offer enough profit margin to make the kinds of profit leaps that Dell shareholders are used to. Couple that with the fact that Apple might be poised to capture market-share in more of Dell's markets since they moved to Intel chips, and you have a serious rivalry forming between the two companies.