On top of all that you have what the cable companies really want to do — turn the TV back into the heart of the TV, connect people across physical space, creating buddy systems to facilitate useres to co-watch programmes in different houses, instant storage and replay in the consumer's hands across geograohical locations, creating personal and UGC content, facilitating UCG applications on the TV set.
What's going on right now is a land grab — who will win viewer attention and become the viable portal for channel information? I don't see Free Internet TV being a leader there, yet. The remnants of terrestrial TV are not that important.
In five years time we'll be co-creating new web applications on our TV sets, co-watching a ball game even though we're a thousand miles apart, peeking into a buddies' personal schedules, uploading a quick video of what we've made for dinner and how, sharing memory and lists in P2P networks, co-creating our local natural history channel, managing a new tourism app we've built on our mobile phones and that airs on our home TV channel. The possibilities are as endless as they are on the web and the PC.
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