Tonight at 8:00 pm EST people, cities, and businesses around the world will be turning off their non-essential electricity for one hour. Earth Hour is the brain child of the World Wildlife Federation (WWF) who have co-opted the idea from an event staged in Sydney Australia last year where 2 million people and 2,000 businesses shut off power for an hour. The idea was to show people easy and effective means that can be taken to save electrical power on a regular basis.
This year the WWF have taken the idea global by encouraging people, cities, and businesses to sign up on-line to pledge taking part in a simultaneous world-wide hour of turning out the lights and shutting off the power. To date only about 230,000 people and twenty major cities have pledged to go along with the idea, which isn't even a tenth of the number who took part in last year's event in Sydney. In other words it's looking like this hasn't exactly caught too many people's imaginations.
Now I'm sure that there are going to be people who will say things like the television stations and advertisers aren't going to want lose that hour's worth of prime time audience on a Saturday night, so they're not going to go out of their way to promote it. It will be easy enough to point the finger of blame at some big media conglomerate who doesn't want to lose a penny, for why this event doesn't fly. It's far better to do that than to admit that the whole exercise is pointless and just another sap to people's consciences that won't accomplish anything at all.
It's just another joke like Earth Day, and the corporate sponsored pick up a piece of garbage programs that take place every April 23rd. You know those events where everybody gets in their cars and drives to some spot with garbage bags and collects some of the crap that our society produces on a daily basis so that it can be added to overflowing landfill sites, burnt in incinerators, tossed in the town dump, or buried in abandoned mine shafts. Yep, then every one gathers round and has a barbecue consisting of hamburgers made from cattle that acres of rain forest were cut down to make room for. Very ecological.