Since it's not happening on the silver screen or the television, the Internet has taken over. People who actually care about their craft are devoting the necessary effort required for greatness. You don't see indie artists advertising at all, let alone for things they've yet to even preview. It's the future for sure, but currently, it's not without its misconceptions.
The problem here, with the Internet revolution, is that people think the old model is going to play a big part. The genius of the web is its content, not the delivery system. Look at the Alexa ratings, sites with absolutely no promotion outrank major corporations like McDonalds and Pepsi. People have turned to the Internet to get away from the other media because it's not entertaining, not for lack of convenience. There's no reason for MTV to start a download service --people hate your channel. I understand the desire to sign big contracts with major networks, but keep in mind it's for publicity.
Stores like Apple and Google are signing on with CBS and NBC because that is what gets them on the news and gets some initial eyeballs. The real reason though, that Google will reign supreme, is because they've realized the importance in allowing users to upload content. That is what drives the Internet. There wouldn't be an estimated 30 million blog readers if this country was wholly satisfied by the mainstream press. The television situation is the same, people are excited about the internet for its ability to allow access to new content providers, not because it can be a new vehicle for the old.
I don't log onto my computer and check MTV.com for music news, I go to Blabbermouth. I don't go to a network news website for the latest stories, I go to Google. When I want comedy, I go to TuckerMax or Maddox both independent and non-traditional forms of entertainment. Why should television and movies be different? Ratings are down because people currently have other options, and choose them daily over the crap on TV. No one wants to download an episode of CSI: Ohio, we want quality. Case in point, music video downloads are through the roof on Apple and Myspace because no one on TV plays them anymore. A simple demographic study would prove that to the cable channels but they just don't care. We, I am tired of being told what to watch and it's finally time for us to change that.