Right.
The Hydroxycut people want the average woman to believe that this professional model’s story - with the genetically gifted body and the training regimen of a fitness competitor – is similar to theirs. This Hydroxycut ad is constructed to get women to believe that Flores, who has never been out of shape or truly overweight by any legit standard for a day in her adult life, needed and got help from a weight loss supplement.
Hydroxycut isn't a vitamin or a mineral, or fish oil, it's a supplement with purported weight loss properties.
This is pure folly. What the Hydroxycut people are doing is akin to a golf-club maker telling a weekend hacker that he can hit a golf ball like Tiger Woods if he buys and uses the same driver that Woods uses.
These people have a lot of gall, and Flores should be ashamed of herself for being party to Hydroxycut’s efforts to prey on the fears and insecurities of women in order to sell some weight loss pills. Unfortunately, for years women have been the target of supplement hucksters and the image-makers who have cultivated the vision that “thin is in.” This is just the most recent, and distasteful, episode in an ongoing saga.
If this product is so wonderful, why does Hydroxycut have to be so sneaky about the whole thing and claim Flores post-partum weight loss is somehow a “Hydroxycut Success Story?” Check out Flores’ web site for yourself and see how many pictures you can find where she looks even the slightest bit out of shape.
Do you think Flores is a beneficiary of Hydroxycut’s formula or are her superior genetics and history as a successful professional fitness model and fitness competitor responsible for her getting back into shape after delivering a baby? And if regular women have had the same success as Flores, why haven’t one of them been featured in the campaign on the back page ad in magazines?
Folks: the moral of the story here is to pay attention to these ads so as not to get caught up in the hype. Hydroxycut is long on marketing and short on science. Buyer beware.
Article comments
1 - T. Michael Testi
Nice article.
There is only one magic pill. Work hard, eat right!
I have instilled this work ethic in my 15 year old son who swims between 5 and 12 thousand yards per day six days a week as a comptetive swimmer.
In my opinion, that is the only way to get a body like that.
T.
2 - Mary K. Williams
Something I just noticed in their TV ads, the people in several of their 'before' pics don't look all that overweight at all. Maybe all they'd need is a little toning, a little cardio. And some of the women's 'after' pics looked too skinny, as in unattractive and unhealthy.
3 - daryl d
hydroxycut helped me lose a little weight. But it also game me a kidney stone, which is something so horrific that I wouldn't wish it on my worst enemy.
4 - shahar
Thanks!
I've been exersizing in gym for half year now, and keeping my mouth shut (food wize... ;-). Today someone from my gym offered to consider Hydroxycut for better results, and I'm so glad to have read this article before reaching to my wallet.
5 - robbie giddeions
thats a lie they work fine
6 - Jeff
i know five different men that have used it and lost weight dramatically. if you take as directed and exercise daily with a balanced diet you will lose a lot of weight. i don't know how well it works for women though.