When providing newsletter content, it's important to remember that you are speaking directly to a specifically targeted audience. These are people who have subscribed to "Dog Weekly" or "Fish Tank Monthly," so if your thing is dogs or fish tanks, this is your perfect audience. Put your best foot forward. Give them really good information and they'll want to visit your site for more information. At that point, you can sell them something.
Another important point is that articles stay on the article banks forever. When you include a call to action in your resource box, make sure it's not a 'limited time offer.' Don't use contact information that might go away. It's always best to send your readers to a website you control (and can update) so that if your email address or phone number changes, they will still be able to reach you.
Share a few of your best article writing tips with us.
The title is key. It's the first thing people see and the first decision they make about your article. If they don't get past the title, they'll never read the rest.
A title should never be a noun. If you have a great article about fish tanks, and you title it "Fish Tanks", you're unlikely to get as many readers as you would with, for instance "How to Keep Your Fish Tank Sparkly Clean" (assuming, of course, that the article is about keeping a fish tank clean). Add some action and some excitement to your title to draw people into the content.
Your article itself should be about one thing. Don't try to cover all aspects or every angle in a single article. Break it down into component parts and explain the most important points.
Try not to write a multi-part article series. I know that goes against some other advice you may have heard, but there are some important reasons to avoid multipart articles.
The first problem is that a reader may not have access to the other parts. How terrible would it be to find "Fish Tanks, Part 2" and not know how to find the first part? The second problem is that newsletter publishers may not be willing to commit to running all 16 parts of your masterpiece, and so will not print any of your work. Each article you write must be able to stand on its own, with a beginning, a middle, and an end. Don't require that a reader be fluent in parts 1-3 before they read part 4. Never end your article with "to be continued..." or "the rest of this article can be found on my website..." because the content site owners are expecting you to provide content -- all of it --
in exchange for the link and the targeted audience they'll be delivering to you.
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