Unrestricted use of campaign blogs, with visitors posting nearly anything they wish will, in my opinion, quickly become a liability for any campaign that allows such a thing. The best strategy for a campaign blog is to allow bloggers to visit the site and respond privately for any given message, as well as to easily link to any article so that visitors may post comments on their own blog. But, to allow visitors and other bloggers to leave public comments, the way you do in a traditional blog, is a bad idea.
No doubt, blogs are here to stay, and the Blogosphere will continue to increase in popularity and influence. At the same time, lets not go overboard by saying that this new craze is anything more than what it is, just one more way of spreading a campaign's message.
A candidate may have the best blog strategy in the world, but they'll still get killed at the polls if they think that this is all that is necessary. Blogging, like the Internet, is just a new way to communicate and, for some, to sell something. The revolution is not the technology itself, its the people behind the technology who understand the value of communication. But people who understand the value of communication also understand the necessity of balance. No one way is the perfect way to communicate with all people. The Blogosphere is merely one new way of reaching out to other human beings, not the new way.
Think about it.
David Flanagan
Viewpointjournal.com
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