Social Networking: Orkut, Facebook, and Gather - Page 3

“Gather is a place for you to connect with people who share your passions. It is a place where you can contribute thought, art, commentary, or inspiration,” writes Thomas Gerace, founder and CEO.

What are the reasons to flock to social networking sites, besides massaging one’s ego and reaching out to kindred spirits? Peter Kollock looked into the motivations for participating in online communities and interactive sites. In his research paper titled “The Economies of Online Cooperation: Gifts and Public Goods in Cyberspace”, he outlined three motivations: “Anticipated reciprocity — the expectation that one will receive useful help and information in return. Indeed, there is evidence that active participants in online communities get more responses. Increased reputation — in general, individuals want recognition for their contributions. Sense of efficacy — individuals may contribute valuable information because the act results in a sense of efficacy... a sense that they have had some effect on this environment.”

Here in Pakistan, we are just beginning to get ready to jump on the social networking bandwagon. User interest in social networking websites is growing with an increase in members — a great starter in a conversation that will go on for quite some time.

Article Author: S A J Shirazi

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