Social Media ROI: Measurement is Getting Easier

It's the ninth day of competition in the second annual Blog-Off Competition, and this is where we're at:

• 22 Competitors
• 13 International Sponsors
• 102 Posts (so far)
• 983 Comments and Conversations (and counting)

Reaching an audience of more than six million readers, the international Blog-Off Competition has become a voice of influence in the social media arena.

Andrew Ballenthin, founder of #blogoff2, has put together a team of sponsors and judges from Australia, India, United Kingdom, Canada and the United States. Their professions include TV Producer, Author, Director of Strategic Alliances, Radio Host, Senior Vice-President, and CEO. (And they've assembled prize packages worth more than $45,000.)

The competitors cover the spectrum from social media neophyte to experienced marketing professionals and writers. Here are all 22 competitors in alphabetical order:

1. Alison Silbert
2. Catherine Mcquaid
3. Darlene Sabella
4. Elizabeth Thomas
5. Gianluigi Cuccureddu
6. Gina Marie Gordon
7. Janet Barclay
8. Joanna Wiseberg
9. Joy Webber
10. Kelly Ann Carpentier
11. Laurie Dillon-Schalk
12. Lucia Brawley
13. Mike Browne
14. Narotam Mangar
15. Sam Diener
16. Sean Nelson
17. Sherry Truhlar
18. Steve Martile
19. Sue Batton Leonard
20. Therran Oliphant
21. Tim Ruffner

My hat is off to each of them for stepping out and accepting the challenge: How well can you engage an audience in just 12 days?

Visit Blog-Off II before 12 Dec 2009 to see the competition happening. Then stay tuned as Andrew and his international team of judges declare the winner — the World's Best Blogger.

Andrew also has quite a few statistics stored up from the competition. You can bet he'll be revealing them, and what they say about measuring social media ROI, in January 2010. Anyone with an interest in using social media for their business wants to know what Andrew has discovered.

Competitors are being graded on five criteria:

1. Quality of their post headlines
2. Originality and depth of their writing
3. The traffic each participant's posts gather
4. How long each visitor stays
5. The dialog they're able to generate

You can see from this that the action consumers (readers) are being asked to take is to make a comment. That's the key to tracking your social media marketing efforts — knowing your objective.

Article Author: TheConradHall

The Conrad Hall is host for Social Media: Cheap and Easy. A weekly radio show that looks at what's happening in the world of social media and makes it easy to understand, useful and profitable for business owners.

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Visit TheConradHall's author page — TheConradHall's Blog