That's a pretty greying populace of bloggers, especially when you consider how fast technologies move. So you have to wonder: Where's the next generation of bloggers?
4. Blogging is for the poor
In terms of how income correlates with blogging, there's a decent spike of bloggers earning between $20K and $50K a year, which I assume to be the young and entry-level types (I know that's when I started hardcore blogging). Then there's a SHARP dropoff amongst those who make more than $150K a year, which could line up with the age numbers, where blogging is mostly a young person's game.
Or it could mean what I've suspected all along: Money really CAN buy happiness, and the happy do not blog.
5. Identity isn't a crisis
I personally try to keep my blogs as separate from my name as possible, although my work for BC is a notable exception to that. I'm just not 100% comfortable with associating my name with what I blog about — I prefer the (relative) freedom of that extra inch or two of distance to the ability to attach my writings to my name.
Apparently, I've been wrong:
"The majority of bloggers openly expose their identities on their blogs and recognize the positive impact that blogging has on their personal and professional lives. More than half are now better known in their industry and one in five have been on TV or the radio because of their blog. Blogging has brought many unique opportunities to these bloggers that would not have been available in the pre-blog era."
I knew there had to be a reason CNBC wasn't calling.
At the same time, the report indicates that one-third of bloggers do conceal their identity, and 44% want to make sure their friends and family are not harassed for it, while 22% worry about the reaction of friends and family, and another 22% worry about the reactions of their employer to their blogging.
I fit square into the 17% who responded, "My employer might disapprove of my blogging while at work."
6. Six freaking grand
Seriously, SIX GRAND a year?! That's part of a car. That's tuition at some high-falutin' private preschool. That's about 600 CDs.
I'm an idiot.
7. Satisfaction
Seventy-five percent of bloggers cite "personal satisfaction" as a measurement of success for their blog. That's reassuring — I can only speak for myself but I certainly am driven to blog primarily to satisfy myself (not like THAT — get yer head outta da gutter!). In other words, it's fun. If it weren't, I wouldn't — and on the occasions when it isn't, I don't.
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