About 25 years ago, I was showing off my new red 1987 Camaro to a good friend of mine who was an entrepreneur. He was fascinated more with my enthusiasm than he was with my new “dream car”, but he withheld his sarcasm while I showed him all the cool gadgets.
It was the first time I had owned a car that had a push-button device to lock the doors and arm the security system. This was my favorite toy.
My friend, the entrepreneur, was already ahead of me, thinking about how we could cash in on this kind of technology. He asked, “Do you think people would buy a system to allow them to control their home lighting and door access from the same keychain they use for their car keys?” I said something like, “Sure they would, but good luck with that!" This was a comment right out of 1987 by someone who had no vision of the future.
I haven’t kept up with that friend over the years, but I imagine him to be sitting in some island paradise in the Caribbean, sipping on umbrella drinks, spending the money he earned from being much smarter than I.
Now that I find myself in the business of offering security solutions for schools and businesses, I have thought many times about the motivating factors which drive the security market.
These factors range from personal safety to the buyer’s desire for a more convenient lifestyle. Sometimes, security and technology blend with vanity, and it makes for a very powerful motivational factor. After all, it’s a fact in the home entertainment world that the Super Bowl can be watched on an old black and white television with “rabbit ears” for an antenna, and it can also be watched on a 65” LED television in the comfort of one’s own living room. The line between necessity and convenience is sometimes hard to identify.