Some see search engine optimisation (SEO) as a dark art, others a precise science. As is often the case with such endeavours, the truth lies somewhere in the middle. However this is commonly dependant on who you talk to and how far into the Friday night post-work drinks you've stumbled up to that point.
Whatever way the whisky is flowing, meta tags are usually a great place to start. Meta tags are not obvious when looking at a page as they’re embedded into the HTML code. However, they’re important because crawler-based search engines will be scanning the information and using it to affect the rank of your page. Simply put, the better your meta tags, the better the effect on your page’s rank. Meta tags are one of many tools in your arsenal to positively effect your search engine ranks, and they should be used as a result.
Factory SEO has developed a free free meta tag analyser tool to help check the quality of the meta tag formatting on any given webpage. To use the meta tag analyser, all you need to do is punch in or copy and paste the address in the url field and hit the analyse button. The different types of meta tags will appear below and how many of them there are for each type. You can learn more about the different types of meta tags in Factory SEO's meta tags information page.
If you analyse a page with the meta tag analyser and you find it’s missing header tags then you know that you’ll need to put them in. Likewise, if you know that a page has a lot of photos on it but the meta tag analyser says that there’s no alt tags on the page, you know to add them too. It will also tell you if there are any strong keywords on the page. Another important part of your strategy should be to highlight words (using <strong> in the source code) to further boost the effectiveness of your chosen keywords in that page.
This really is the first step in attracting more visits to your webpage and there's nothing like a good bit of SEO work to feel like you've earned those Friday night bevvies.