"The degree of accessibility and choice," says North, "has arguably led to a rather passive attitude towards music heard in everyday life." So what's the solution? Apparently, music should be less accessible. North sounds like a hipster who gets pissed off when his favorite underground band goes mainstream. [Insert lame-ass band here] can only be truly appreciated by smart people like me. The rest of you are posers! Yeah? Well I have the ultra-rare, limited-edition, numbered quintuple seven-inch box-set. And you only think of music as a commodity.
What North doesn't understand is that most people have a passive attitude toward music. So they're listening to a wider variety of stuff now. So what? Don't blame iPods, blame the shallow, repetitive, cannibalistic music industry instead. If only you were as smart and discerning as North. Then you'd know what I was talking about.

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Article comments
1 - DJRadiohead
Sour grapes and inanity. Using a small amount of basic sense takes care of many of these so-called risks.
Listen to your music at a reasonable volume. Stay alert to your surroundings. Don't listen to Nickelback.
All my iPod has done is make it easier for me to listen to the music I love and buy. If that is killing the culture, so be it. The culture I see is filled with Paris Hilton, Tom Cruise, and other bullshit. If my iPod can help put a stop to all that Steve Jobs should win the Nobel Prize.