New Study: The On-Demand Media Consumer - Page 2

Significant Highlights

As of January 2005, 81% of consumers have access to the Internet from any location, up from 50% just six years ago.

In January 2001 only 12% of Americans with Internet access at home used a broadband connection. Now, 48% of people with home Internet access have broadband and 48% have dial-up service.

The youngsters go for the portable digital music players: 27% of 12- to 17-year-olds, 18% of 18- to 24-year-olds, and 20% of 25- to 34-year-olds own an iPod or other portable MP3 player, compared with just 9% of those 35 and older.

Twenty-two percent of Howard Stern’s listeners say they are “very” or “somewhat” likely to follow him to satellite radio. Sixteen percent of Americans say they currently listen to radio personality Howard Stern. In 2004, Stern announced that when his over-the-air radio contract expires he will be taking his show to Sirius Satellite Radio.

The monthly Internet radio audience represents an estimated 37 million Americans, and the estimated weekly audience is nearly 20 million Americans. As of January 2005, 15% of Americans say they have listened to Internet radio in the last month, and 8% have listened to Internet radio in the past week.

14% of Americans have watched Internet video in the last month, and 8% have watched in the last week. The monthly Internet video audience is estimated to be approximately 35 million people; the weekly Internet video audience is nearly 20 million.

81% of owners say they “like” or “love” using their TiVo/DVR, while 78% of owners say they “like” or “love” using their iPod. In addition, more than half of TiVo/DVR owners (55%) say that their digital recorder has had a “big impact” on their life. Nearly six in 10 (57%) broadband Internet users say that their Internet connection has had a “big impact on their life.”

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Career media professional Eric Olsen is honored to be the founder and publisher of Blogcritics.org, which, quite frankly, rules - as do his wife and four children.

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  • 1 - Phantom Poet

    Mar 26, 2005 at 11:40 am

    Internet radio is America's number one past time activity overtaking baseball by the phenomenon of One's and O's:
    Sound of Literati" Phantom Poet in association with Spoken X Digital Media Group invite you to witness the powerful experience of the spoken word Xplosion! Playing now on an obscure independent radio station called DigiPie. Also available on YahooMusic,
    Rhapsody RealOne Radio,MusicNow,Virgin
    Digital and last but not least MusicMatch Platinum On Demand service. . .

  • 2 - Eric Olsen

    Mar 26, 2005 at 1:25 pm

    the Phantom Poet returns

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