Penetrating, fascinating, revealing and coruscating study from Edison Media Research and Arbitron, "Internet & Multimedia 2005: The On-Demand Media Consumer."
Summary of Findings
1. Americans are changing the way they access video programming. Video programming is no longer the exclusive domain of broadcast television, and network schedules no longer completely dictate what content is watched and when. Significant numbers of consumers are:
Watching movies on-demand through their cable box or rent them online.
Watching movies and TV programs on DVD as an alternative to syndication.
Accessing news and sports clips online.
Recording and time-shifting regular TV programming.
2. Americans are changing the way they access music. Music choices have expanded past the terrestrial radio dial to include:
Internet radio with thousands of stations to choose from.
Satellite radio with a clear national signal featuring major personalities and attractions.
Portable MP3 players that can hold entire music libraries and customized playlists.
3. The Internet is now mainstream. Four in five Americans have Internet access, with nearly half of online households having broadband access, and as a result:
Consumers are researching and buying items online.
News, music and video are being accessed online.
Consumers are spending a significant amount of time online, even while they are doing other activities, such as watching TV.
4. On-demand media behaviors change and limit exposure to commercial messages. Many on-demand devices and activities affect the ads normally associated with these media, such as:
DVRs allow users to skip through the commercial breaks in TV programs.
Video on Demand and DVDs allow consumers to watch movies and series without commercial interruption.
Portable MP3 players and satellite radio allow consumers to listen to a wide variety of music without commercial interruption.
5. Consumers show high enthusiasm and passion for on-demand media devices such as TiVo/DVR, iPod, broadband Internet access, high-definition TV and satellite radio.
6. The young and affluent are leading the shift to on-demand media habits. Teens, young adults and persons with an annual household income of $100,000 or more seem to gravitate toward on-demand media behaviors and attitudes.
Article comments
1 - Phantom Poet
Internet radio is America's number one past time activity overtaking baseball by the phenomenon of One's and O's:
Sound of Literati" Phantom Poet in association with Spoken X Digital Media Group invite you to witness the powerful experience of the spoken word Xplosion! Playing now on an obscure independent radio station called DigiPie. Also available on YahooMusic,
Rhapsody RealOne Radio,MusicNow,Virgin
Digital and last but not least MusicMatch Platinum On Demand service. . .
2 - Eric Olsen
the Phantom Poet returns