Microsoft Goes Viral with the Help of Brickfish - Part Three - Page 4

Part of: Microsoft Goes Viral with the Help of Brickfish

Can you expand a bit on the Mojave Experiment?
Here is some more of the information and the link to the Mojave Experiment website. The Mojave Experiment was less of a survey and more of a focus group project to better understand customer reactions to Windows Vista — when they were not actually aware that it was Windows Vista. A small sample of participants were asked to discuss their perceptions of Vista and then shown what we called "the latest version of Windows," code-named "Mojave." Many subjects liked what they saw in "Mojave," which was later revealed to be Windows Vista. The videos of their perceptions & reactions can be found on on the website.

Please click here to see part one and part two in this series.

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Article Author: Robert M. Barga

Robert M. Barga is a student at The Ohio State University (Go Bucks) and is majoring in Political Science, with an American Policy focus, and minoring in English. He is an avid blogger on Whalertly, technology guru, and gamer (computer, table-top, and console). …

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