Microsoft Goes Viral with the Help of Brickfish - Part Two - Page 4

You seem to like the more artistic takes on contests, both with the Coach and the Microsoft entries. Does this mean that the "artsy" entries are more likely to win or does this just mean that there is a far larger submission of more artsy entries?

Those entries are just a personal preference and do not reflect the thoughts of the brands. Ultimately, the brand will choose its winners. The criteria for selecting a winning entry vary from brand to brand.

We have a very large creative community and encourage our audience to express their creativity, whether it be using our entry editor, or creating something from scratch.
This question is aimed for those interested in entering the "I'm a PC" contest, or for any of your other contests.

What exactly, in your experience, makes an entry a good candidate? What makes an entry a winner? Is there a winning-style or a winning method of distribution?

I think that question would be best answered by the brands we work with as they are the ones who choose the winners. In most cases, brands are looking for an entry that captivates and embodies their brand. They are looking for someone who does exactly what the campaign asks of them, in a creative and unique way.

Would you like to tell us about anything that has not yet been covered?

John Kernan, my co-founder and I, conceived Brickfish three years ago at Starbucks. We often refer to Starbucks as our first office as we met there many times, taking the concept from a blank piece of paper to what you see today. It has been really exciting to watch Brickfish grow and flourish over the years. It has been even more gratifying to see consumers interacting with their peers and influencing the way brands engage with their consumers. We have a talented team that has spent the better part of three years studying social media – what motivates consumer behavior and how to facilitate a conversation between consumers and brands Social Media is constantly evolving and brands must evolve too…Brickfish gives brands the opportunity to connect with their consumers where they are living—on the social Web.

Please click here to see part one and check back in the near future to read part three.

Article Author: Robert M. Barga

Robert M. Barga is a student at The Ohio State University (Go Bucks) and is majoring in Political Science, with an American Policy focus, and minoring in English. He is an avid blogger on Whalertly, technology guru, and gamer (computer, table-top, and console). …

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