Microsoft Goes Viral with the Help of Brickfish - Part Two - Page 3

In addition to the ViralMapTM, we have integrated with the Google Map API to create GeoView, which displays real-time geographic positioning of consumer engagement within brand campaigns. This feature gives the brand a geographic representation of where the most interactions are occurring. This feature can be used to build integrated marketing campaigns that target brand consumers both online and offline.

We have proprietary tracking in place to guarantee the creator receives all points or scoring associated with the viewing and posting of their content.

On my first post in the series there were some comments that showed some backlash from the community (which he did by spamming my posting). How does Brickfish respond to allegations that they encourage the spamming of user submissions? What are you guys doing to keep users from spamming boards and chat-groups?

We do not, nor have we ever, encouraged any spamming of user submissions. Brickfish Terms of Use expressly prohibit spamming by our members, and we act on any concerns brought to us in a swift manner.

Tell me a little about the "I'm a PC" campaign that both you and Microsoft are working on.

We are thrilled to be working with Microsoft to help add additional social media elements to their “I’m a PC” campaign. Microsoft is asking consumers to share a little bit about their own individuality within the Microsoft community. Consumers can tell the world “I’m a PC” and showcase it through photos, video, and blogs. The entries so far have been a lot of fun to look at!

Share with us some interesting submissions (please link to them if you can) that have been submitted so far for the "I'm a PC" campaign. What do you like about them?

This is one of our favorites. We love the way she used art to embody self-expression. Her whole look is very fresh, creative, and fun!

Tell me about a memorable campaign you guys have had before. What are some of your favorite submissions from the past (please link to them if you can)?

This past summer, we worked with Coach on their "Design a Coach Tote" campaign, which asked participants to create a unique tote incorporating the Coach logo. We had over 3,200 entries and 6 million+ engagements (creations, reviews, views and votes) during the campaign. We were able to secure great blog coverage, which helped contribute to such a high number of participants and engagements. Here are some of our favorite entries: Juicy Tote and Plumage.

Article Author: Robert M. Barga

Robert M. Barga is a student at The Ohio State University (Go Bucks) and is majoring in Political Science, with an American Policy focus, and minoring in English. He is an avid blogger on Whalertly, technology guru, and gamer (computer, table-top, and console). …

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