This is the second part of a three-part series about Microsoft and Brickfish teaming up to get the "I’m a PC" campaign all across the Internet. The first part was about the actual campaign and how the two are working together. This part is an interview with Brickfish CEO/President/Co-founder Nichole Goodyear. It mainly focuses on the viral mapping of Brickfish, but it also briefly touches the “I'm a PC” campaign. The next part will be an interview will be with Microsoft's Group Marketing Manager for Digital Marketing (what a mouthful), focusing on this specific campaign, and the probable campaigns in the future, as well as what Microsoft is doing to recapture the college market.
What is your name and position within Brickfish? What exactly does your position entail? Tell us a little about yourself.
Nichole Goodyear, Brickfish president/CEO and co-founder. As CEO and President, I oversee all facets of the company including product management, campaign services, creative services, engineering and daily operations. As the company co-founder, Brickfish represents my seventh career startup. Before Brickfish, I co-founded Pacific Fusion Technologies, Inc., a technology leader that created Web-based portals which interfaced with payroll companies and banking systems for such renowned companies as Disney, Hughes, and several multi-billion dollar financial institutions. I love building a company as much as I like to build and lead teams. When I am out on the road on behalf of the company, they motivate me to give 150% because of their hard work and dedication to our clients and members. There is something energizing and exciting about the thrill of building something from nothing, with a team of people that care so much about what they are working toward.
As the co-founder of Brickfish, can you explain to us how exactly you guys came up with the idea of the site? What sort of thing(s) inspired you to come up with this idea? What do you think is the future of your company?
Speaking as one of the co-founders of the company, the event that inspired the creation of the company was the appearance of social networks online, combined with the loss of effectiveness of traditional advertising and online advertising methods. We could see that there were new opportunities to arm consumers with an easy way to mobilize on the Web and influence their peers regarding their favorite brands. We know that brands have to reach consumers; the inspiration was to take all of the above ingredients and create a recipe for success with Brickfish.
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