How Brickfish Works
Brickfish is a company that specializes in viral advertising campaigns. For all of their contests, they measure how successful a specific entry is by looking at its virtual imprint and thus can tell how far it has spread. By allowing participants to create personalized content they get much better and much more creative advertising than you could get otherwise. Participants then upload their content to social networks on widgets (or Applications for Facebook), IM it to their friends, e-mail it to mom and dad, and blog about it. Other participants can review, vote, and share (it is still linked to you) your product as well. The winners of the contests usually are the people who had the most viral submission.
While they cannot specifically share how they calculate the viralness of a specific entry (due to Patents, or something like that), they did share this much with me:
"When they use the Brickfish 'Post to Websites' tool we are able to track the location as well as resulting engagement with the entry from around the Web…. Several factors are considered in the Viral ranking . The number of sites an entry is posted to, the number of unique viewers of the entry, and the number of people who have shared the entry are just a few of the factors included in the calculation."
In other words, the more linked to and the more talked about your submission is, the more likely you are to win the contest. This encourages people to spread their entries like wildfire and to get their families and friends to do the same. Thus, the brand is quickly advertised throughout the Internet, sold by each and every person who entered the contest. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach, and results.
Please check back in the near future to read parts two and three of this series!
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Article comments
1 - Differentiating between Friends and Spammers
How does Brickfish differentiate between sharing amongst friends and families and those that spam online communities?
2 - Robert M. Barga
Hey, I can not answer that myself but sent the question to my contact over at Brickfish and am hoping they will answer. I will include that question in my interview
please let me know any other questions you wish to have answered during either interview
3 - Becky Carroll
Brickfish here. Thanks for your question. We usually see our members getting excited about their entries and wanting to share with their friends what they have put so much effort into creating. We haven't heard about any issues with members spamming others.
4 - Really?
Ban Brickfish Embeds