I then replicated the successful money-making techniques by fine tuning my profile and website offer. By targeting one specific high-paying niche, it maximized results and brought more income. I then looked for other high interest topics within MySpace and started experimenting with a variety of niche topics with different themed profiles designed to funnel people to websites exactly suited to their wants.
Jinger: Why do you think MySpace is such an effective place to market your business? Why would you recommend MySpace?
Matthew: For starters, MySpace currently has more than an 80 percent market share over all social networking websites. This accounts for a total number of profiles in excess of 100 million and My Space is currently ranked the 5th most visited website on the planet. As you can imagine the sheer number of people on MySpace makes it an extremely attractive place to find hungry customers.
Coupled with the fact that MySpace allows you to customize your own webpage with HTML code and CSS to give it any kind of look you want and link to outside sources is irresistible. Imagine the potential of having a popular profile centered around a lucrative keyword and linking it to your own Adsense monetized website or sales page.
Once you’ve got a popular profile it becomes an incredible opportunity just waiting for you to plug in to it. Through the use of groups, forums, messages, events, comments, blogs, videos and classified advertising you have a multitude of ways to reach people interested in your products and turn them into your customers.
You can use MySpace to get targeted customers for virtually any product you have to offer and you can grow your opt-in lists to continue the selling process. The best part is, you can use MySpace to tap in to the most powerful kind of marketing ever known, word of mouth.
Jinger: What marketing technique do you find to be the most effective, and how do you use it? Would you tell us one or two of your best marketing tips?
Matthew: As a marketer, the most important key to remember is that your MySpace profile is created to attract viewers to your website. To do this, you must determine the most remarkable aspect of your product and turn that into your own persuasive story. Your whole profile must reflect your unique story and be structured so that it not only appeals to your target audience but compels them to find out more.
Article comments
1 - Jon Sobel
I think this guy is full of it. Myspace has its uses - I have two Myspace pages myself because it became a sort of necessity for what I was doing - but from a user standpoint it's a horrible website and everyone knows it. Young people are fleeing Myspace because it's not "cool" anymore, and older people aren't going to spend a serious amount of time on a website that constantly craps out and has a bad interface.
Also, I wouldn't take any advice from a guy who says that something is "literally exploding in popularity."
2 - Don Lafferty
Matthew might be a bit too enthusiastic about MySpace's value as a marketing vehicle, but there's no denying that MySpace is a useful, FREE, jumping off point for a self marketing strategy.
While the interface certainly has its technical drawbacks, and doesn't work for everybody, I've been told by many of my clients that MySpace is still the best way to reach the 20-something demographic.
If you take Matthew's comments with a large grain of salt, do your homework and really understand your target demographic, and then craft a MySpace strategy that speaks to your public, MySpace can be an effective component of your overall Internet marketing strategy.
Facebook and other online social networks have an equal but different place in your strategy. Come be my MySpace friend to find out more.
3 - Matthew Sherborne
Hey Guys,
Thanks for weighing in on the Myspace marketing phenomenon and my interview with Jinger Jarrett.
It undeniable that Myspace is a great marketing media for online promotions, joint ventures and customer interaction. Is the interface basic and clumsy?
Yes, but is Myspace an effective tool to drive targeted visitors to your web pages? I have to say, if you set up your Myspace profile correctly, it definitely is.
Like Don Lafferty said "MySpace is still the best way to reach the 20-something demographic." It's increasingly appealing to older users as well and is the still the #1 social network by far.
As for a response to Jon's comment, let me quote him here..."I have two Myspace pages myself because it became a sort of necessity for what I was doing."
Need I say more :)