Matthew Sherborne started marketing on the Internet in 1998 with his first website devoted to his commercial diving business. Matthew accumulated real-life knowledge of using low-cost advertising techniques and continually searched for new and innovative marketing methods. Through all of his research looking for the perfect system of promotion, he’s discovered the most successful method has always been word of mouth advertising. With that knowledge he’s been an enthusiastic supporter of searching and utilizing viral marketing techniques.
Since selling his diving service business in 2002 he's traveled from San Diego to Hawaii and finally to the San Francisco Bay area. Working a variety of labor intensive jobs, above and below ground and water, he decided in early 2005 to put 100 percent of his effort into internet marketing.
Since that time he's focused exclusively on the most effective low-cost marketing techniques to boost his online business. He now offers the very same techniques that's made him successful and yielded incredible results. Matthew has a passion for marketing and it shows as he shares today's most radically effective promotional techniques.
Matthew will take you behind the scenes to show you exactly how he makes his lucrative income and how he markets his own business online. With his “nothing held back” philosophy you can expect to get all of the inside secrets and sales boosting tactics to use on your very own online business.
Jinger: I read your ebook, "MySpace Cash Machine", and it is excellent. How did you get started marketing on MySpace, and how did you find all of the techniques for marketing on MySpace?
Matthew: I got started marketing on MySpace quite by accident in late 2005, in fact if not for a musician friend of mine, I would have missed it entirely.
He sent me to his My Space profile and told me how he was receiving some great exposure to his website from linking there. I’d heard in the media that MySpace was literally exploding in popularity and that was enough for me to take the opportunity seriously enough to learn more. I discovered not only was MySpace fast becoming the most popular website online, it held the potential to reach millions of people for free.
After some research I found that the most commented on and popular profiles were the ones that focused entirely on one subject and did so enthusiastically. Then I carefully studied what others were doing on their MySpace profiles in regards to sending bulletins, comments and setting up profiles. My ultimate goal was to uncover exactly how they were making money.
Article comments
1 - Jon Sobel
I think this guy is full of it. Myspace has its uses - I have two Myspace pages myself because it became a sort of necessity for what I was doing - but from a user standpoint it's a horrible website and everyone knows it. Young people are fleeing Myspace because it's not "cool" anymore, and older people aren't going to spend a serious amount of time on a website that constantly craps out and has a bad interface.
Also, I wouldn't take any advice from a guy who says that something is "literally exploding in popularity."
2 - Don Lafferty
Matthew might be a bit too enthusiastic about MySpace's value as a marketing vehicle, but there's no denying that MySpace is a useful, FREE, jumping off point for a self marketing strategy.
While the interface certainly has its technical drawbacks, and doesn't work for everybody, I've been told by many of my clients that MySpace is still the best way to reach the 20-something demographic.
If you take Matthew's comments with a large grain of salt, do your homework and really understand your target demographic, and then craft a MySpace strategy that speaks to your public, MySpace can be an effective component of your overall Internet marketing strategy.
Facebook and other online social networks have an equal but different place in your strategy. Come be my MySpace friend to find out more.
3 - Matthew Sherborne
Hey Guys,
Thanks for weighing in on the Myspace marketing phenomenon and my interview with Jinger Jarrett.
It undeniable that Myspace is a great marketing media for online promotions, joint ventures and customer interaction. Is the interface basic and clumsy?
Yes, but is Myspace an effective tool to drive targeted visitors to your web pages? I have to say, if you set up your Myspace profile correctly, it definitely is.
Like Don Lafferty said "MySpace is still the best way to reach the 20-something demographic." It's increasingly appealing to older users as well and is the still the #1 social network by far.
As for a response to Jon's comment, let me quote him here..."I have two Myspace pages myself because it became a sort of necessity for what I was doing."
Need I say more :)