Marketfish, a fully automated lead generation platform for list marketing, is announcing new capabilities for its Customer Insights product at this week's ad:tech San Francisco.
Marketfish Customer Insights is unique in its ability to automatically generate reports that highlight demographic patterns of a marketer’s current customer base that can be used to further focus marketing efforts. Not only does this technology help brands target customers more efficiently and effectively, it also reinforces the need for opt-in participation and having accurate, clean data from consumers.
The company today also unveiled an enhancement to its Marketfish Demographic Reports that deliver information on a campaign's open and click-through rates. New to the product are demographic and psychographic profile information about the internet marketing campaign's recipients, improving marketers' effectiveness and conversion rate.
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