Loyalty Goes Digital: A Look at Square Inc. - Page 2

Square is trying to do just that. The company is trying to present mobile payments as better, faster, safer, and more convenient than the traditional debit or credit card. Right now, customers can pay with Square at any retail store utilizing Square Register. The merchant’s software automatically recognizes those customers whose phones have Pay With Square, when they walk into the store. After making their selections, all they do is walk up to the register and say their name. That’s it, the transaction is complete.

It’s so simple it’s almost uncanny, which may explain why some people find it difficult to accept. Still, as soon as one company asserts itself and stands out from the rest, that’s when the technology will take off.

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Article Author: Randall Radic

Randall Radic is the author of A Priest in Hell: Gangs, Murderers and Snitching in a California Jail, and Gone To Hell: True Crimes of America's Clergy. He is currently working on his next non-fiction book -- Killing God's Enemies.

Visit Randall Radic's author pageRandall Radic's Blog

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  • 1 - shawn

    Dec 21, 2012 at 12:32 pm

    No phone number to speak with a person just email. Cannot discuss issues that arise. Also they can just end your acct if the feel like it in par 42 of the agreement. They also tried to tell me I was cash advancing and I denied the action because it was false, I insisted I was innocent and they stopped my acct.

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