Square is trying to do just that. The company is trying to present mobile payments as better, faster, safer, and more convenient than the traditional debit or credit card. Right now, customers can pay with Square at any retail store utilizing Square Register. The merchant’s software automatically recognizes those customers whose phones have Pay With Square, when they walk into the store. After making their selections, all they do is walk up to the register and say their name. That’s it, the transaction is complete.
It’s so simple it’s almost uncanny, which may explain why some people find it difficult to accept. Still, as soon as one company asserts itself and stands out from the rest, that’s when the technology will take off.