The future: I have to optimistic or I would have to give up! The business model – for both advertising revenue and affiliate sales – boils down to traffic. So the bottom line is driving more traffic.
What’s the holy grail in terms of Web traffic? What’s the mark that you have to hit and stay at where you can say, “This is where we really want to be.”
That’s a really good question, and I’ve thought about that a lot. As with any other form of media, over time that number keeps going up. That said, I would say that right now if we could reach 50,000 a day, we would reach another level. And once you’re there, you’re really guaranteed that it will only continue to grow, because once you reach the Top 10, traffic-wise… you know, it’s really amazing that there’s such a difference between being Top 20 and Top 10, but there is.
If you make it to the Top 10, it’s not just that your numbers are what they are, you get a lot more attention just because you are where you are. This is a business where success absolutely breeds success. It’s a classic power curve situation, where the higher you are, the more advantages you get.
For more on this and every other topic under the sun, check out:
Dumpster Bust: Manufacturing Miracles from Mind Trash, Since 2003
Article comments
1 - Eric Olsen
thanks EB, I am deeply flatulent, er flattened, er flattered - the last one!
2 - The Theory
Good idea EB... unless this was really EO's idea, in which case he's an arrogant jerk. ;-)
3 - Aaman
Good show EB, my pod software pulled it down recently, but I haven't listened to it yet - will know.
At least you know I'm a subscriber now:)
4 - Eric Berlin
In this case I can happily take credit.
So I'm the flatulent jerk...
5 - Aaman
Arrogance, jerks - what's wrong with either? Take a look at Howard Hughes, for ex.:)
6 - Eric Olsen
It was EB's inspired idea, but it is still possible I am an arrogant jerk.
7 - Bennett
Good job Eric and Eric. It's hard to value (dollar-wise) the amount of information and communication that goes on here, let alone the sharing of viewpoints, but I think you really have something of great worth here.
I learn so much from reading both the posts and the comments. Great stuff!
8 - Eric Berlin
Aaman -- the latest podcast (which includes the first part of the EO interview) published about half an hour ago -- just want to make sure you're talking about the right one: Dumpster Bust Radio: Podcast #9.
And thanks for subscribing!
Now, I have to go wash my hands about 700 times and demarcate Clean Zones in my cavernous domicile.
9 - Eric Berlin
Bennett -- Thanks very much. I think I can speak for EO in saying that it's people like you who make the site what it is.
10 - Aaman
Now, I have to go wash my hands about 700 times and demarcate Clean Zones in my cavernous domicile
Why, what were you doing with them - did I get my pod-porn.com subscription mixed with yours?;)
11 - Eric Berlin
Just a little H Hughes humor.
But it wouldn't hurt to listen to the podcast to find out for sure...
12 - parker
Thanks for posting this, can't wait for part 2!
13 - Temple Stark
so where's part II?
14 - Eric Berlin
Patience... all in good time.
15 - Temple Stark
OK
- grasshopper