Having been in business for myself for over five years now, I've probably spent thousands of dollars on learning how to market on the Internet.
The problem is that most of this junk says about the same thing.
1. Build a website.
2. Get a blog.
3. Make sure you have a niche.
4. Market your business.
5. Set up an affiliate program.
On and on it goes, but they all say the same thing.
And then there are the Internet marketing "gurus" that will tell you all their secrets, which are often tricks, or worse, outdated, if you give them $1000.
This can be anything from how to set up thousands of spam blogs, to worthless pages created by some automatic page generation system that will get you banned in the search engines. Let's not forget that a lot of these guys spend thousands of dollars in offline advertising every year to tell everyone about their products.
When the dust clears, you basically don't know any more than you did before, and you're just out of your hard-earned money.
So how to learn how to market on the internet without losing your shirt? If you stick to the tried and true, you won't go wrong. There are plenty of resources out there that have been around a long time. The bottom line is that a lot of the principles that worked offline can work online too.
Below are several tips:
If you're thinking of starting an Internet business, or you've just started one, then you need to build a firm foundation for your business.
Make sure that you understand the important stuff, like tracking your expenses, keeping good records, and choosing a topic for your business that you are passionate about.
Keeping good business records is crucial because if you go afoul of the IRS with your recordkeeping, you can kiss your business goodbye. Unfortunately, this is one topic that just isn't discussed a lot.
Article comments