Using Google Analytics
If you have a relatively old Web site and you are receiving some traffic, you can quickly identify the keywords that bring you not just traffic, but the traffic that is converting. In Google Analytics, segmentation of reports and setting goals is an ideal way to learn the best performing keywords. It works both for Adwords and organic SERPs. Google has set up a YouTube channel for this purpose.
It is not a good idea to only focus on the keywords related to your product and marketing. Rather, you should use keywords that include the use of your products. In this way there is a better chance of getting quality traffic, and your rankings in SERPs will be far better due to less competition.
People use the Internet for shopping, but many of them do research before making a purchase. Conscious customers always do some credibility research about the brand and product they are going to buy. Keeping this approach in mind, you should also focus on keywords and phrases in your title tags that contain an “informational” tone. Remember that the title tag is first visible to your visitor in SERPs. If you succeed in making visitor believe that you are the best source of information for their desired keywords, you are on the winning edge.
Use Keyword Suggestion Tools Properly
Keyword Tools have variety of uses and are often overlooked. Apart from the keyword search volume, there are keyword suggestion tools that provide you good alternatives and synonyms for the ones you are looking for. When using the keyword suggestion tools, always remember to check search volume and competition research to get only the keywords that convert. SEOMoz has some good tools for this purpose.
Understand User Behavior
MSN ad center has launched tools that let you calculate the buying intention of the searcher. Now whenever you are about to finalize keywords for your products, always remember to calculate what buying intention probability is, related to this particular keyword.
Consider the Demographics
It is always important to know your target and ideal audience. Although anyone can buy anything, there is always a best age group, community, industry, etc. related to your niche. When focusing on keyword selection, always keep in mind the target audience and use words and synonyms related to that particular group. The more accurate you are in your research the greater chance of conversion you have.