Within the Shopping Advisor tool is the Safe Shopping Portal providing alternative product choices from thousands of merchants that are protected with the buySAFE seal. It is within the Safe Shopping Portal that every purchase is guaranteed with a bond of up to $25,000 and it's protected against identity theft, also.
Essentially, Shopping Advisor shows all the shopping opportunities for the search term listed, rates the sites in question, and then gives the consumer the ability to make an informed buying decision. If the buyer chooses to buy a product via the Safe Shopping Portal, it is automatically guaranteed and the transaction is protected against identity theft for 30 days. When the buyer purchases an item from the Safe Shopping Portal, they automatically receive an e-mail with the specifics on the guarantee for their personal records.
buySAFE offers a lot of benefits to sellers, also. The biggest is what ensures any successful business, or the trust of its customers. They've also added a cost-per-sale pricing model that has received positive feedback from the merchants using it. If a merchant needs more information on this, I'll refer them to Jeff Grass' blog, or the press release on this matter.
According to most if not all of the reports out there, Internet crime continues to grow and become more sophisticated. Saying that, no matter how sophisticated it becomes the primary motivation to commit cybercrime is money. This rings true from the most simple social engineering scheme to most sophisticated attacks using crimeware. What buySAFE has done is remove this primary motivator from the mix, or at least made it a lot less attractive to Internet fraudsters, charlatans, and tricksters.
Shopping Advisor takes this concept to the next level by providing the consumer with a tool to make an educated shopping decision without falling prey to the pitfalls of a too good be true come-on. Too good to be true lures are the common theme Internet fraudsters, charlatans and tricksters use to snare their prey. In other words, Shopping Advisor is a tool a consumer can effectively use to practice the principle known as caveat emptor, or buyer beware.
buySAFE is also offering a shopper referral program. They pay $1.00 for every user referred to Shopping Advisor. This is a great fundraiser opportunity for charities, sports leagues, churches, or any good cause.
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