I feel a little bit silly and sheepish about it, but I must admit that I don't really get StumbleUpon.
The idea behind the site is pretty simple: a downloadable tool bar add-on allows you wander around the Internet (via pressing the Stumble button) with the presumption that the more you interact with the tool (rating sites along route with a thumbs up or down) the more it knows what you like and helps you to discover cool sites that you would likely never find on your own.
I get that part. It's not something that I would personally get into, but it's a nice little service. Where I start to lose grasp is in understanding how StumbleUpon has become "a substantial driver of traffic," as Mathew Ingram and many others have noted, and how publishers are supposed to take advantage of the site to harness the stumblers.
Getting the toolbar installed and logging into StumbleUpon was a somewhat clunky experience for me, but perhaps that was an aberration. Figuring out what to do next as a publisher was, however, where I really got lost. I was eventually able to figure out how to submit a site URL, but I was left confused as I've seen other writers note how they've used StumbleUpon to drive traffic to individual stories.
After spending a fair amount of time investigating, I realized that there's a tagging feature in which you can add tag words to individual "pages." I'm not sure if adding tags to an individual "drilldown" story page in effect submits that story into the StumbleUpon system with those tag words attached, or if you're simply associating tag words with an entire website or blog.
I like to think that I'm a relatively savvy Internet user, so if I'm confused, I'm guessing others are as well. For non-publishers, for those people just looking to stumble around and find cool sites, the service is likely less of a headache to figure out. But I'm genuinely curious to hear from bloggers who utilize StumbleUpon as part of ongoing promotion efforts. Is it necessary to tag your own pages every time you publish a story, for instance? Or is some other action involved?
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