First of all, watch the video. This is a preview of this discussion, so take a look. This was first introduced to me by Dan Kennedy. It's a few years old but it's proven deadly accurate – except for the references to the dying Friendster, which could just as easily be MySpace.
Lock and load.
Google began with an almost ridiculously simple website in an age of complexity. At the same time, the most popular search engines, including Yahoo!, were complicated and verbose portals of information, sorted into detailed categories. Google appeared with little more than a dialog box and very rapidly changed the way people seek out data on the Internet.
Google has become the second most frequently visited web site in the United States, but remains third in the world behind Yahoo! and perennial giant, The Microsoft Network (MSN).
And that is where we pick up our story – the story of the war between two giants who are making the Internet only big enough for one of them.
This year, Google and Microsoft have been working feverishly to sign agreements with other popular websites to supply them with advertising and search technology.
Google dropped a bunker-busting nuclear bomb when they signed MySpace, the third most trafficked site in the world and the most popular social networking portal on the Internet. As reported, Fox Interactive Media, MySpace's parent company, agreed to have Google provide all of its search and keyword-based advertising solutions. This deal represented a massive show of force from Google as Microsoft had previously failed to secure the same agreement with Fox.