Blogfather Seth Godin is getting up close and personal with friends and foes alike this month in a Skypecast due to take place on August 22.
Godin is holding the Skypecast in part as a promo for his new book, Small is the New Big, a collection of articles and essays drawn from different publications including his column in Fast Company. The book has been hailed as "the next in a string of bestselling marketing guides" by Publishers Weekly and as "excellent" by Booklist.
The famous author and marketing guru, who came to prominence in May 2003 with the publication of his book Purple Cow - which admonished marketers for having just an exciting marketing pitch and suggested that first one needed to start with an exciting product - is one of the most prominent voices of the blogosphere and a champion of businesses using blogs to get intimate with their customers.
Not all may be fans at the Skypecast however, which is being organised by blogging service Typepad, the platform he uses to write his popular blog, Seth Godin's Blog. Godin's controversial statements have inspired as much vitriol as they have eulogies in the past.
Still, Godin is unfazed by criticism. "What sort of ego do bloggers have? We spend time and energy and money to post our opinions to the world, and we do it daily, or even hourly, often on topics on which we have no obvious authority," he says. "I think that blogging requires you to have a healthy respect for your opinions, as well as the generous desire to share them with others. That's not a negative social trait; if you don't respect your opinions, who will? And if you don't share the ideas you value, you're being selfish, aren't you?"
The Skypecast will take place on Tuesday, August 22 at 2:00 PM (PDT), the discussion will be recorded and released as a downloadable podcast on Everything TypePad a few days later. An interview with Godin on TypePad Featured Blogs will also be available on August 19.