This may cause a little confusion.
According to a News Corp. press release, Twentieth Century Fox will start selling movies and television shows through web sites owned by its parent company, News Corp, which also owns IGN Entertainment.
IGN Entertainment owns Direct2Drive, a successful PC game downloading entity in its own right.
News Corp. owns MySpace and will use the massive teen and young adult addiction to market and sell the movies and programs.
MySpace recently selected Google as its key search engine, according to reports. This effectively eliminates the need for internal searches and removing what was previously seen as a potential rivalry. According to Fox 25 Boston, (another Fox-owned entity) MySpace's primary "exit page," the page users go to when they leave another web site was Google.com.
Finally, the movie and television videos will employ Microsoft Corporation's copy protection technology.
News Corp also acquired a controlling share in DirecTV and moved its own company, NDS, in to overtake TiVo as the most popular American satellite television company's chief digital video recording solution, according to CNN.
So what does Fox + MySpace + Google = ?
Money. Lots and lots and lots of money.
This is how News Corp has been successful. The company, and CEO Rupert Murdoch, are able to corner the market in these types of endeavors and do things that other media companies can only dream about. Money speaks louder than politics, and the traditionally conservative media group has shown it plays well with others, at least fiscally.
The deal with Google alone is worth almost $1 billion.
"Murdoch has time and again fostered collaboration among News Corp.'s myriad divisions, accomplishing what other media conglomerates have often attempted but often fail to do."
This is an advertiser's dream. That is the new age of free. Everything is free. You just have to listen to what the person who gave it to you, for free, has to say.