A new survey by the Pew Internet & American Life Project found that fifty-three (53) million American adults are Instant Message users. Some 42% of online Americans use instant messaging, and 24% of instant messengers say they use IM more frequently than email.
Source Pew Internet
A new survey by the Pew Internet & American Life Project found that fifty-three (53) million American adults are Instant Message users. Some 42% of online Americans use instant messaging, and 24% of instant messengers say they use IM more frequently than email.
Tracking figures by tracking firm comScore Media Metrix show that:
AOL Instant Message (the proprietary service to AOL subscribers) was used by 37% of those who traded IMs during the month. On a typical day during the month more than 5.7 million IM-ers were using this application.
Yahoo! Messenger was used by 33% of those who traded IMs during the month. This was the single most popular service used at work and the average user of the application spent 423 minutes using the application during the month – the highest total among the applications.
AIM was used by 31% of those who traded IMs during the month. This application had the greatest reach among college students and on any given day there were nearly 6 million people using the application, making it the most popular application on a typical day.
MSN Messenger Applications were used by 25% of those who traded IMs during the month.
America Online's offerings — both to subscribers and those who use its free service — accounted for 68 percent of all users. Yahoo! Messenger was used by 33 percent of IMers, and MSN'S Messenger saw action from 25 percent of the study.
Robert T DeMarco
IP Group Inc.
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Bob is a citizen journalist and the editor of All American Investor. Bob taught at the University of Georgia, was an executive at Bear Stearns, the CEO of IP Group, and is a mentor. He has written more than 800 articles with more than 18,000 links on the Internet. … Visit All American Investor's author page
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