Into the Deep Blu
According to Mr. Spiteri, one of the primary goals of TheBlu is to use the web as a new artistic medium for storytelling, offering an opportunity to connect individual users and artists with each other in a large scale mashup of art and entertainment that's inspired by the Oceans. In essence, the site is for everyone from engineers and artists to educators and students.
Mr. Spiteri noted that the response by artists has been great, with lots of contributions coming to TheBlu regularly. The reception of application has already exceeded their expectations as word of mouth continues to spread and large organizations begin to back the project. During our interview, I mentioned my thoughts on how the application reminded me of a museum exhibit, and sure enough, the group recently had an event at the Museum of Monterey promoting a new permanent exhibit and an ongoing collaboration.
I also inquired about the motivation of contrubutors to TheBlu to which Mr. Spiteri responded that the recognition, the connection with peers, and the mentoring opportunities that exist (having an opportunity to work with the Academy Award winning Animation Director for Avatar doesn't hurt) are all reasons that drive users to offer their talents to TheBlu. Although monetization is a integrated component, most creators are more interested in the connectivity that this new medium offers and how it begins to explore the combination of storytelling, digital art, and collaboration via the expansive ocean.
Finally, I asked about a potential sequel ("TheGreen", perhaps?) focusing on creatures and species landlocked, and Mr. Spiteri noted that it's something that's definitely been in discussion. Until then, we'll just have to continue exploring what's available in TheBlu, watching it grow and checking out new opportunities as they arise.
TheBlu is currently running an invite-only private beta. You can find out more and request an invite by visiting theblu.com.