American Greeting put up this page after an attack on their brand. In this attack, some of the e-mails appeared to come from a known (trusted) person. My guess is this happened from an already compromised machine, where a spammer gained access to an address book and sent the e-mails out. Some forms of malware do this without any human interface.
I went to the Postcards.org site and thus far they have no warnings about this that I could find.
While the best thing to do is to avoid clicking on spam e-mail containing malware, the second best thing is to employ solid anti-virus software and a firewall from a reputable vendor like Websense, Sunbelt, or Symantec. Most of these vendors are on top of malware being issued in the wild (on the Internet) and they even share information with each other.
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