MG: Just do it. Podcasting is exploding rapidly, but it’s still in its early going stages. Given that though, it is very different than it was just a few months ago. There are a lot of really polished shows now, with people who have sweepers and intros and they’ve gone out and bought all their nice mikes and all the audio equipment to make it sound really good.
But don’t let that intimidate anybody or cause anybody to not jump in. All you need is a computer and a mike. Ultimately, it’s the message and the enthusiasm for what you’re talking about that are going to attract listeners. So just start, and down the road you can work on the quality or production value of your show.
That’s the one thing: people don’t want to start until they can match the things that the top podcasts have, and that just means you spend months and months and get further and further behind the curve.
EB: Speaking of production value, I read that you helped some friends of yours start Grape Radio and that you produce it.
MG: Yeah, I’m the Executive Producer of Grape Radio. Those are some people that I had met through some entrepreneurial groups I’m involved in. I had always known that they are big wine buffs, and they really wanted to do a wine show but they didn’t have any interest in learning about blogs and podcasting. They just wanted to know, “How do we record the show and get it up there and out to people?”
My role there was to help them come up with a strategy for a concept for the show. They’re the ones that created the show – but I helped to make sure it was packaged correctly for what a podcast listener would expect, and I also took care of guiding them through the world of podcasting and audio.
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