It seems that the greatest battles of modern history...you know Coke v Pepsi, McDonalds v Burger King, and Transformers v Decepticons (ok that one is so 80s)...will be venturing into new territory in the next few years. According to an article on wired.com, researchers in the new field of 'neuromarketing' will begin to use functional magnetic resonance imaging (fMRI) to determine whether or not you like something.
If this doesn't work, there is some fear that researchers in the newest of new fields - neurocannibalics - will try eating your brains to see if they can determine your taste(s). However, things are looking up for the neuromarketers."The hope in neuromarketing is that there's some process in the brain that is a better predictor of whether people will actually buy things than what we already have," said Colin Camerer, professor of business economics at the California Institute of Technology.
Reaching their next plateu of goals will not be as easy. But don't fret - they will overcome their roadblock and determine just what to show on "Fear Factor" to make you vomit.Earlier this month, Stanford University researchers reported that they've pinpointed the parts of the brain that handle two major parts of a choice — figuring out how nifty something is and then calculating how likely it is that you'll get it.
P.S. Didn't America once make things and not just consume them?
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