More importantly, though, they show how an established media player like Murdoch sees strategy on the whole — take up the technology platform, engineer yourself into a leading position in free content, monetise it in every way.
The Murdochs make other media companies look pedestrian. But while Newscorp action is news, there's also been plenty going on at the grassroots: low costs soap type products over at Zabberbox, the emergence of ultra low-cost production company Digital Magics into European TV/web production, the news that net citizen media pioneer Netzeitung is profitable, 18 DoughtyStreet beginning to broadcast, and the progress of Floaters.
This past week or so has seen plenty going on at both ends of the spectrum, where the media moguls take giant strides and the upstarts keep plugging away.
Story of the past week or so, though, was this: Murdoch really gets it. Buy the platform. Buy the platform Google.