Wow - this takes the instant live recording concept another step farther:
- Now, minutes after your favorite band sounds its last note on stage, you can load a live recording of the concert onto a cigarette-lighter-sized hard drive hanging off your keychain.
Take it home, toss the digital files onto your computer and then e-mail it to all your friends with the message, "Dude! These guys are awesome!"
On May 21, new digital kiosks offering the tiny drives will be installed at Maxwell's, a small indie-rock club in Hoboken, N.J. At $10 a pop for the recording, and $20 for the reusable, keychain drive, let the downloading begin.
"This is a tool that allows fans to take home and share some of the best independent music from small live venues around the country," said Daniel Stein, CEO of Dimensional Associates, a private equity firm that owns eMusic Live, which created the machines, as well as eMusic, a music file-sharing Web site, and The Orchard, a marketing firm for independent labels.
For Scott Ambrose Reilly, president of eMusic Live, the idea is to let fans have a legal copy of a live show, which gives smaller artists and their labels creative control over the quality of the recording and a commercial stake in its distribution.
The understanding is also that it is not a one-time recording. Fans can share the files with their friends, providing free word-of-mouth publicity for smaller bands.
For eMusic Live, the devices are just the next step for a service that it and other competitors already provide: burning CDs of live performances right after a show ends.
"What we were seeing is that a large number of people were taking their CDs home and ripping them to MP3s, so we thought it would benefit music fans to eliminate that middle step," Reilly said.
The technology is quite simple: The music fan goes up to the touch-screen kiosk after the show and buys the keychain drive with a credit card from a dispenser alongside the screen. Once that's done, the miniature drive is inserted into a slot in the kiosk, and the recording - stored as MP3 files - is loaded onto the device's 128-megabyte hard drive. That is enough space for 110 minutes of music.
A receipt for the transaction is sent to the concertgoer's e-mail address.
Article comments
1 - Tom Johnson
"What we were seeing is that a large number of people were taking their CDs home and ripping them to MP3s, so we thought it would benefit music fans to eliminate that middle step," Reilly said.
Get away from the ridiculous mp3-thing and they might have a real idea on their hands. Let the buyers decide if they want crappy compression when they get home.
Making fans pay for mp3s is just plain stupid. The charge for on-demand live CDs makes sense, as there are actual materials involved. After a few thousand fans have bought the little harddrives, what exactly is their material cost for mp3s? Nothing.
2 - Tom Johnson
what exactly is their material cost for mp3s? Nothing.
Let me restate that: "what exactly is the venue's material cost for mp3s? Nothing."