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Now we’ve got these great new things called blogs. Ok, they really aren’t all that new. It just seems that way with all the attention they’ve received over the past several months. Blogs started out as personal diaries, where people could share their opinions on a myriad of topics from social issues to politics, to that great band they saw Saturday night. The concept has increasingly been adopted by companies as a serious communications tool, and is now considered ripe for use as a marketing and advertising vehicle.
There is definitely some level of concern in the blogsphere that this trend may ultimately ruin a pure and simple medium in much the same way the Once-ler ran roughshod through the land of the Lorax. For example, Fark.com has allegedly been selling links on its blog without clearly identifying them as ads. Rick Bruner, a marketing consultant, commented on his blog that “this kind of blatant editorial fraud is nothing but trouble for the blogosphere.” So did Fark display an innovative use of this new medium, or signal the beginning of the end? I guess time will tell.
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