Well, here's a sorry state of affairs:
According to the Spamhaus Project, 90% of spam received in North America and Europe comes from a hard-core group of 200 spam outfits. The vast majority of spam you receive in your inbox is NOT coming from legitimate companies trying to sell their products — it's from this "Gang of 200."
If that's accurate, then the Anti-Spam Act has just added an unnecessary regulatory burden to legitimate businesses in the U.S. who were not the problem in the first place.
But never fear. In typical American entrepreneurial fashion, the Anti-Spam Act could be a boon for some small businesses, including (1) companies offering services that will be of much more practical use than the new law to help filter out spam, and (2) service providers such as marketing consultants and lawyers offering to help the legitimate marketers comply with the new law.
This post is adapted from one that first appeared in Small Business Trends, the author's weblog.
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Article comments
1 - Hal Pawluk
The problem with the CAN-SPAM act is that it is, as someone else first said, the "Yes-you-CAN-SPAM" act.
I've been arguing against it since it first was floated a couple of years or so ago. It was never going to do any good, and the only real thing it has accomplished is that it preempted stronger state laws.
But, of course, the politicians can now point with pride in the next election, since no one will really know what it's about.