....What non-porn consumers can expect in the next year or two from new technology inspired by porn innovators: sports and music videos sent to cell phones at a low cost. Content and ads delivered to PCs and wireless devices based on where you live and your particular tastes.
Some of the new technology:
-Digital-rights management software. Like the music and film industries, the adult-entertainment industry has grappled with digital piracy.
Playa Solutions, the company started by former movie producer Tucker, has developed software that wraps digital content in a high-tech force field of sorts. When the user presses play on a video clip, for instance, a computer system that controls the content is electronically notified. The system asks for a payment or lets viewers see the clip if they agree to watch ads. The process has tested successfully in the adult industry and has drawn interest from music and movie companies, Tucker says.
-Video-on-demand billing. Vivid Entertainment Group, one of the world's largest adult-film producers, is conjuring up electronic-billing systems that would let consumers download and record on CDs chunks of content. Consumers would be charged by the minute. If the idea catches on, media companies could offer classic film scenes, music videos and TV shows for a fee online.
-Wireless services. XTCMobile.com transmits porn video-clips of two to four minutes to cell phones. It also supplies "groan" and "moan" ring tones. Provocative content is just another way to personalize cell phones that already come with digital cameras, video games and Web browsers, XTCMobile CEO Jchris Morrison says.
XTCMobile is working with phone carriers to include child-protection features. Several media companies have expressed interest in the technology."The perfect markets will be sports, music and sex - in that order," Morrison says.
-Geo-location software. Porn and gambling sites are among the leading users of the software, which helps Web sites identify the city where a person logs on. That lets them target Internet promotions to specific consumers in specific regions. Let us not besmirch our lustily entrepreneural friends, who work more quickly and are much more willing to take risks than mainstream industry. We tip our ... hats, or something.
Article comments
1 - Teejay
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