This kind of ability from a piece of software is nothing short of a paradigm shift. It’s an important step in the development of social media. For the last number of years, the medium has been the message as services such as Twitter, Facebook, Youtube, and Flickr have given people access to technology to get information out in various ways. Storify is the next step in the evolution of social media. It puts forward the centrality of message over medium and allows people who write those messages to broadcast them seamlessly-- beautifully.