Outsourcing
Today, outsourcing is more important than ever because it helps free up business owners to pursue key areas of their business. Having a virtual assistant (VA) will allow you to delegate the tedious tasks and those areas where you are not as strong. Such areas can be blog/website content management, correspondence, email, calendar, social media management, and so much more. Your VA can actually save you even more time by setting up your social media automation and then keeping track of it for you. They can give you a status update regarding your social media efforts that they are managing on a weekly basis. Some of the things that they can advise you on are posts or messages that you need to follow up on or the type of content you want to share via your social media. It is always important that for all of those that you are considering to be on your team that you do three things: interview, reference and test their skills.
Turn it off
There’s a time and a place for everything. So when your day is done, shut off your social media as well. Not just partially but all the way off. There’s no need to be plugged into your social media 24/7. There are too many areas of your life and business that need your focus and being wired into your social media all day and night will only serve as a distraction. That’s where your automated systems and RSS feeds will come in handy because the system can manage things for you while you’re away. With a solid plan of attack, you can save time and make money which means more success for you. Who doesn’t like the sound of that? It’s all about controlling your time and not wasting it.
It’s all about having a strategic plan in place and following up on it, no matter what. That’s your key to strategic success as a business owner.
Additional social media resources:
- An Introduction to Social Media Marketing For Business
- Social Media Monitoring: Why Brands' Current Strategies May Not Be Good Enough
- Unplugging from a Social Media Addiction
- A Social Media Marketing Plan of Attack
Article comments
1 - Aaron Eden
You're absolutely right that running a business is all about saving time and money... and your tips on scheduling time rings a bell. You see, the problem with many of us who are into the social media hype is that we think that the Web is a free billboard for us to post anything we like. It's like shouting stuff to passersby on the street and it's not really pretty. There's really no harm automating your posts, so long as you still have time to talk and listen to your peers online. Now, imagine having to keep more than 10 social networking sites up-to-date. It used to be a horror story for me until I took on the calling to find a real fix. By the way, thanks for the awesome tips!