Tonight Rob Thomas’ video for his hit single “Lonely No More” debuted on VH1. I can only describe it as “the Rubik’s Cube video.” The conceit is that Rob is in a room that keeps changing. It’s modular – things flip and twist around to become something else. Sometimes Rob is alone in a drab, monochromatic hotel-like space, and then things begin changing and he’s in a rocking, brightly colored clubesque place that’s teeming with people grinding to the music. Yet he’s oddly untouched by it all. He’s busy mugging at the camera in a way that becomes vaguely uncomfortable for the viewer. Well, for me anyway. I’m sure the teenaged girls were shrieking in delight.
The video is fun and upbeat, if a little bit boring because even as everything changes, nothing really develops. There’s no story here. It’s nice to look at, but as the song lyric says, “Can you show me something else?”
It’s a good song and a good video. But both are going to become tiresome if they’re played to death.
“Lonely No More” is the first single from Rob Thomas’ upcoming solo album . . . Something To Be, due in stores on April 19. Thomas is best known as the vocalist for the band matchbox twenty, and for collaborating with Carlos Santana on the hit single “Smooth,” for which Thomas also did the vocals.
Thomas will begin a short tour of club venues across the U.S. in April to promote his album. Check his site for details.Powered by Sidelines