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Review of “Starting Something”

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Today I hosted the 7th Business Blog Book Tour at my main blog, Small Business Trends.

The subject of the tour was author and entrepreneur Wayne McVicker.

Wayne is a very likeable and genuine person. Wayne spoke from the heart about his book “Starting Something.”

“Starting Something” is a fascinating book that reads more like a novel than a business book. The story is about how Wayne and a partner started the company Neoforma, which went public in the midst of the Dot Com era.

Wayne starts the book with the lines: “I made a few hundred million… I lost a few hundred million.”

Those lines are icons of an era. In 12 words they conjure up heady images of technology entrepreneurs turned Dot Com millionaires overnight when their companies went public. And sometimes the millions disappeared just as fast as they came.

The book is set up in an intriguing way. It has many short chapters, each of which is a vignette. You can read a chapter here and there, set it down, and come back later. Bite-sized lessons about business evolve out of the chapters.

Wayne was nice enough to spend some time with us on the phone, an interview which Steve “Professor Podcast” Rucinski and I recorded.

Go here to listen to the recording of Wayne McVicker reviewing his own book. You can listen online via Windows Media player, or download it as a podcast to your iPod. It’s about 30 minutes long.

I also recommend you buy the book and read it. Especially if you are an entrepreneur driven by your dreams of starting something and growing it. It will give you hope and some inside pointers.

And as an added treat, Wayne has written up the backstory about self-publishing his book (although the hardback book is so beautifully done you’d swear a major publishing house printed it).

If you have ever considered self-publishing a book, you’ll find the backstory exceptionally useful. Wayne has lots of wisdom to share. And the article got some interesting discussion going.

The above is adapted from a post that first appeared on the author’s weblog, entitled “Starting Something” by Wayne McVicker.

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