Home / Culture and Society / Return of the Race Card: Faux Bigotry Sinks To A New Low

Return of the Race Card: Faux Bigotry Sinks To A New Low

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Since I was a young child, I have tried to read as much news as possible. Back during the days when CNN was all the rage — which was also the time that it was the only twenty-four hour cable news channel available to the majority of Americans — I would grow tired of watching its repetitive programming. After only a few minutes, I would turn it off and find the nearest newspaper or magazine.

Today, the print media, for the most part, is online. On Tuesday afternoon, I was reading the Daily Caller‘s news index when I found the most peculiar story. After reading it, I felt angered and disgusted — yet amazed as well. I immediately checked to see if any major news outlets — ABC, CBS, NBC, FOX, etc. — had reported on the story and, with the exception of a brief mention from FOX News, found that they had not.

So, what is this story of which I speak?

It appears that the NAACP is up in arms over yet another act of vicious institutional racism in our supposedly post-racial society.

What is this oh-so-horrid act, exactly?

A few of the NNACP’s best and brightest interpreted one of Hallmark’s outer space-themed greeting cards with spoken messaging as saying the words “black whore”. Of course, the card said no such thing. The actual message was “black hole” in reference to conquering the universe. Leon Jenkins, who handled press relations on the matter for the Los Angeles chapter of the NAACP, deemed the card to be “very demeaning to African American women….(referring to them) as whores.”

Hallmark promptly pulled the card from its production line in fear of further misunderstandings and issued a gushy apology to anyone who may have been emotionally insecure enough to be offended by their own misinterpretation. The gripers got exactly what they wanted and that was that.

To state the painfully obvious, the NAACP effectively committed an act of corporate terrorism. I listened to the card’s message and it would be extremely difficult to interpret it as saying anything other than “black hole”. If this is how the NAACP intends to gain notoriety during a time when race-based politics are in rapid decline, then they are utterly useless to the black community. They should seriously consider rethinking and retooling their mission and purpose.

It is truly a sad experience to see an organization which once fought so valiantly for the civil rights of minorities make an absolute mockery of itself in what can only be described as its waning years.

Oh, well. I suppose that not every one of American history’s landmark institutions can go out in a dignified manner. What a shame that is.

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About Joseph F. Cotto

  • Jordan Richardson

    the NAACP effectively committed an act of corporate terrorism

    Hyperbole really is popular around here, huh?

    You cite the NAACP for this issue, which is by your own admission essentially a barely reported error, and then balloon the issue to one of earth-shattering proportions that calls into question the entire purpose of the group and demolishes its entire historical relevance at the same time.

    And who the hell says we live in a “post-racial society?”

  • James

    It’s not surprising since it came from a racist organization, the NAACP.

    I disagree, however, with your statement that race based politics are on the decline. If anything, I think that race based politics has increased since Obama announced that he was running for president. And just so people don’t start calling me a racist because I wrote that, the racism has come from both the right and the left. Some have made claims that Obama wants to do Hitler style ‘racial cleansing’, and many have played the race card when Obama is critized.

  • Marcia Neil

    The oppression of large-eared Western-population (USA) individuals is also a ‘black-hole’ matter since some coastal mindsets privately designate them as an ‘expendable majority’ — not too smart an attitude when deliberate provocation or persecution is directed toward those.

  • What James said. I would have thought this would be behind us now, but no…

  • Glenn Contrarian

    “racism has come from both the right AND the left”?

    I would point both James and Joanne to the crowds in attendance at the Democratic rallies – which were CLEARLY multiracial – and the Republican (and now the Tea Party) rallies, which were almost completely lily-white.

    There’s a few among the left that are racist…but there are FAR more among the right that are racist. If the almost-monochromatic right-wing crowds isn’t enough proof for you, then any simple Google search for “[major right-wing talk-show host’s name here]” and “racist” should be enough proof for anyone.

    But I hold no hope of changing either of your minds…for anyone who thinks the left is just as racist as the right has already made the decision to willfully believe that which is not true.

  • and the Republican (and now the Tea Party) rallies, which were almost completely lily-white.

    Glenn, a lie remains a lie no matter how many times you repeat it, and I have to call you on it yet again lest people start believing it. But just refer to my last refutation and the multiple links therein for evidence of how wrong you are about this.


  • James

    @ Glenn
    Since neither of us can prove-with actual numbers- which political ideology has more racists, we can’t really argue that. But you can’t deny that (whether there are more than the right) the racists on the left have been pretty vocal about playing the race card during the campaign. Many people were accused of racism if they didn’t vote for Obama (“you just don’t want to vote for a black president”). I’ve been accused of that myself. I have absolutely no problem with a black president. In fact I’ve voted for Alan Keyes before. What matters to me are the beliefs and character of the candidate. I don’t like Obama’s politics or beliefs, that’s why I didn’t vote for him. I’ve heard a lot of examples of that from around the country. It may just be dirty politics, it may be a vocal minority, but it does exist.
    However, as you’ve already said, I have no hope of changing your mind. You have no proof of your claims, so your opinion is just that: an opinion, just like mine. For being a liberal, you don’t hold to the “toleration” views many liberals preach. Instead of trying to refute my point or convince me that I’m wrong, you should just embrace my views like you liberals always tell us to do with views we don’t like.

  • John Wilson

    Racism is, apparently, declining in the Republican party. If the reps send Tim Scott to congress from South Carolina he will be the Republicans 4th black congressman in 100 years! wow.