The FX Network’s drama Rescue Me starts its third season on May 30th. Rescue Me is the story of New York firefighter Tommy Gavin (Dennis Leary). The show focuses on the problems in Tommy’s life which include his wife who lives across the street from him in a different house and talking to the ghost of his cousin who died at the World Trade Center.
There has been a long gap between the second and third seasons and FX is using the Internet for marketing. FX already has some short video content on their website, but is offering a special mini episode before start of the new season. To bridge the gap between seasons two and three of Rescue Me, the network is making a condensed episode of the show available on video on demand, broadband, and cell phones.
Rescue Me 2.5, a 15-minute stand-alone episode, written by Leary and co-creator Peter Tolan, includes the show’s regular cast, unlike past cell phone “mobisodes” featuring Fox’s 24 and ABC’s Lost, which put their focus outside the regular cast.
In another move to increase the show’s exposure, the mini episode will also be available on AOL from May 8th to the 29th and on imdb.com and tvguide.com on May 30th.
I think an original episode of a regular show on the web is great, but the network is still using the Internet for marketing and not trying to develop larger uses for the medium. There are better ways to tie regular TV and Internet TV.[ADBLOCKHERE]