Hey, Wal-Mart, c'mere. You and me, we need to talk. No, it'll just be a minute; I promise.
Wal-Mart, you've had some rough times in the public relations department, not all of it earned. Sure, you said Planet of the Apes customers might also like Martin Luther King documentaries. You hired a fellow with great "urban" street cred to convince everyone that Wal-Marts within large city limits was a good idea only to get a wee bit more than you asked for. Hell, it only takes a mildly suspicious check to get the whole nation fired up about big bad Wal-Mart coming to bring back separate fountains and maybe Nazi Germany.
However, each of those seem to be honest mistakes blown up into something larger than it deserves. Therefore, it pains me deeply to bring this little item up to you, but, y'know, someone has to.
Here's a screen shot from your current HDTV ads running with sporting events (especially NFL contests). People are wearing their NFL gear and doing their NFL dances and generally telling us all that the true NFL fan (of any ethnicity or gender!) would only buy their entertainment systems from a trusted source like Sam Walton's best-loved child.
All except this one fellow. He's wearing a jersey that might vaguely be the Bears alternate jersey, especially since the gentleman on the right in the foreground can be seen wearing Bears gear in another shot. However, you're not going to find any "01" jerseys during the regular season, if at all. Also, the lettering isn't quite right, much less the other markings. Why, what on Earth does that remind me of…
Apparently, this African-American fellow is such a fan of The Dukes of Hazzard and professional football that he had a jersey crafted to combine his two loves. It'd take a progressive fellow to set aside the Confederate flag on the hood of the General Lee and just love those Duke boys for their down-home charm and turbo-charged transportation. (Oh, and their women, of course. Progressiveness is nice as far as it goes, but let's not go crazy here.)
It would also take a progressive corporation to portray that fellow in one of their commercials, don't you think? Or maybe just a corporation that doesn't notice the self-amused costume designer or other crew members' inside joke until after it airs. Still, Wal-Mart, just between you and me? You might want to check into this. Now get out of here, you crazy kids, and enjoy the game!