The owner of Quiet Hero clothing, Lee Selman, makes us all look bad. With a story that sounds like it jumped off the silver screen, Lee is promoting a holistic, organic lifestyle and helping children in war-torn countries – all while making you look good.
Quiet Hero's shirts have a lot going for them. The first and most obvious is the fabric. Lee was looking for a sustainable material, but organic cotton wasn't good enough. She found a company making bamboo shirts in the States, using no sweatshop labor, and it was worth the extra searching. The 70% bamboo, 30% organic cotton blend was described as being cashmere soft. I didn't believe it until I actually got my hands on one – and then I couldn't keep my hands off it. I would venture to say I like it even better than cashmere (pick your jaw up off the floor). It is just as soft as cashmere, environmentally happy, and a fraction of the price. The shirt is longer than a regular tee, and has a slinky, body-hugging shape that is flattering and sexy. Stitching is tight and the shirt does not easily get stretched out or lose its shape.
Next, the unique designs. This one in particular, "Shalom" by Carla Naden, caught my attention. After all, who doesn't like a couple of sexy, exotic, semi-nude women on their shirt?
Most of the designs are created for purely aesthetic reasons. Lee works very closely with her hand-picked designers, which include "a Jew, a Buddhist, and an ex-Navy SEAL." This is the sign of a good company: the designs go to Nik Hawks, coordinator and office "square." If he likes the designs, they aren't edgy enough and they go back to the drawing board.
And let's not forget the charity work that Quiet Hero does. Ten percent of profits go toward reconstructive surgeries for children injured or disfigured due to their elders' wars. More information on this work can be found at Fresh Start and CIVIC WorldWide.
Lee's quest for emotional wholeness has led her to selling high-end juicers in Mexico, building schools in Nicaragua, working on a camel farm in Indiana, and leading private expeditions through the Sahara Desert. She settled into a quiet life as a mortgage broker as a means for earning money for travel. But after burning out in three years, Lee quit the 9-to-5 and find a "more sustainable way of living." The company grew not just out of Lee's world experiences, but out of a need for a "comfortable, funky, and classy t-shirt that was unique and stylish." She has succeeded, and now shares it with the world.